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New Marketing campaign Fights COVID Vaccine Disinformation

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photo of infodemic vaccine disinformation

Feb. 3, 2021 — As well being care suppliers work towards the clock to manage as many COVID-19 vaccine doses as quickly as doable, logistics aren’t the one factor standing of their manner.

Misinformation — which has hampered the nation’s coronavirus response — is now hurting vaccination efforts, too.



About 1 in 5 Individuals say they received’t take a COVID-19 vaccine, in keeping with Kaiser Household Basis’s COVID-19 Vaccine Monitor. Even a 3rd of well being care staff have voiced their hesitance.

The unfold of COVID-19 vaccine misinformation creates “a extremely highly effective parallel pandemic to the actual pandemic,” Imran Ahmed, CEO of the Middle for Countering Digital Hate, told NPR. The middle has tracked the hyperlinks between vaccine misinformation and vaccine hesitancy throughout the previous yr.

The “infodemic” is basically “working in live performance to actually undermine our capability to include COVID,” Ahmed stated.

To assist fight vaccine misinformation and tackle lingering issues that folks have, company, nonprofit, and media leaders, together with WebMD and Medscape, are becoming a member of a public service marketing campaign referred to as VaxFacts. Led by HealthGuard, the objective of the marketing campaign is to offer info and instruments to assist shoppers make knowledgeable choices about vaccines.

Steven Brill, co-CEO of HealthGuard, stated credible info that comes from trusted messengers is essential to counter vaccine hesitancy.

“There’s historically plenty of skepticism about vaccines. That has actually ramped up in the previous couple of years primarily based on campaigns in regards to the measles vaccine …. And now you’ve the COVID vaccine, which by all people’s understanding has been “rushed,” Brill, stated throughout an interview on Coronavirus in Context, a video collection hosted by John Whyte, MD, chief medical officer for WebMD.

“There could also be much less understanding of the character of what rushed actually means. It’s nonetheless gone by way of the clinical trials it must undergo.”

HealthGuard is a browser extension that flags well being hoaxes, offers credibility scores for a whole lot of internet sites, and guides customers to sources that supply trusted info. The software is a brand new service from NewsGuard, which veteran journalists Brill and co-CEO Gordon Crovitz created in 2018 to fight misinformation within the information. HealthGuard, which is free for customers globally by way of June, is particularly aimed toward informing readers about well being myths associated to vaccines and COVID-19. It would price $35 per yr after that.